Branding & Web Design

You make your clients look amazing. We make you look amazing.
BrandingWeb Design

Brand Identity Design

Let’s be honest. We all judge books by their covers. In seconds, your brand identity design communicates the quality of your business and the service you provide.

Your brand is your company’s personality. It’s how your target audience recognises you, engages with you and begins to trust you. If your branding looks outdated, amateur, or unprofessional, how can clients trust you to make them look good?

Let us help you create credibility and position you above the competition.

Look and Feel

The way your brand looks and feels is a huge part of your business branding. If successfully crafted, your company’s look and feel evokes the desired feelings in your target audience. It communicates your point of difference and company’s personality. A well designed look and feel sets your business apart and makes your business memorable.

This includes your colour palette, typography, imagery, photography and icons.

Logo Design

Investing in a well designed logo is of utmost importance as it speaks volumes about your company.

When it comes to logo design, less is more. The biggest and most recognisable brands in the world are often the simplest. Multinational companies like Nike and Apple are examples of where keeping it simple works. A lot of people underestimate the power of typography to convey a message. Choosing the right font for your brand is more than just finding a font that looks nice.

Your logo design should:

  • Be simple and uncluttered
  • Be visually appealing to your potential consumers
  • Represent your business ideals
  • Be easy to read at any size
  • Work well on any medium, screen or print
  • Be able to be reduced to two colours and still be recognisable
  • Work well on both dark and light backgrounds
Stationery & Social Media Assets

Your business stationery and online communications need to consistently reflect your brand and logo. Options include business cards, letterheads, invoices and social media assets.

Brand Style Guidelines

A brand style guide is a rulebook that explains how your company presents itself to the world through its logo, font and color selections, photography and more. It’s your reference tool that helps maintain consistency in what your brand looks and feels like. This document ensures that your brand looks and feels the same, should you have different people working on marketing and design.

Web Design & Development

Your website is the front door of your business and the first thing most clients see. Make sure this first impression drives clients to making a booking, not leave.

Our websites are strategically designed for optimal user experience and to present you in a way that communicates the quality and value of your business. They are fast loading, easy to navigate and crafted to ‘wow’ your potential clients.

We also make sure your website scores highly in performance tests and implement conversions based design tricks, site-wide.

Premium Custom Design

You won’t find any templates here! We design and build a fully customised website that is strategically designed to suit your brand and meet your goals.

We build your website with WordPress as the foundation. WordPress is the top content management system (CMS). A CMS is software that facilitates creating, editing and publishing content.

Some reasons we use WordPress:

– 35% of all websites on the web are powered by WordPress. It powers the websites of some of the biggest brands, including MTV, Microsoft and Facebook News. Around 455,000,000 websites are using WordPress right now.

– It’s easy for you to update and edit your website yourself.

– It’s scalable. You don’t need to pay an extra $100 per month once you reach a certain level of traffic, or if you want to add on a new functionality.

Mobile & tablet designs

Your website will be responsive. This means it will be designed to adapt to different screen sizes and to be compatible with any device.

We actually create four different designs and layouts for your website. This includes layouts optimised for large screens, tablets, large mobile devices and small mobile devices.

Performance & Search Engine Optimised

When it comes to user experience, a website’s loading time is one of the deciding success factors. The patience of visitors is decreasing. Most will abandon a site if it doesn’t load within three seconds. For your business that means lost sales, leads, and opportunities.

Thorough performance tests are conducted and tailored adjustments made to ensure your website is fast loading (including your mobile page speed). This is crucial for good SEO rankings, which determines your website’s position in the search engine results. This is just one of the many things we do to optimise your website for performance and for search engines.

Website Content Design

We design content and copy that will engage your users and persuade them to take action. Our content writer will:

– Understand the needs of your target audience.

– Use language to inspire confidence your brand and use the appropriate brand voice to connect with readers.

– Craft copy that is highly engaging and persuasive.

– Use their understanding of SEO and appropriate keywords to maximize search engine visibility.

– Structure content to make it easy to read and scan.

– Use language to keep the reader interested.

– Use research to increase the credibility of the content.

– Create fresh content ideas.

– Explain complicated ideas clearly.

Wesbite Care Plans

Peace of mind for your most valuable marketing asset.

We offer premium web hosting for super fast load speeds and priority support along with complete website hosting, maintenance and support for ongoing performance, results, protection and growth. Our care plans also provide access to training videos so you can save costs by updating your website yourself.

Cancel anytime. No Long term contracts.

Wesbite Care Plans

Frequently Asked Questions

Does the monthly time rollover?

Your pre-booked monthly time confirms and reserves your place in our waiting line -every month.

Our team will immediately address whatever you request within your allotted timeslots – providing focused attention. Therefore, through your allotted minutes and hours you can take comfort that your priorities are ours. 

Like a professional retainer, this time does not roll over.

What are small site changes compared to major site changes?

Minor adjustments include things like uploading your latest hair comp snaps (but not photographing them!), and blog posts (but not writing them!), and updating the content on a page – all the basic things you need when you have a website. Generally, these are items that take us approximately 30 minutes or so to prepare.

Major site changes include such items as adding new functionality or making large design changes. Things like adding a new page, section, contact form, or completely changing the design can take many hours, or sometimes days or weeks. We quote you for these types of things.

What if I need more hours?

No problem! If you have an item that requires more than your reserved monthly time, we will provide a quote for you to approve outside of your plan. On a case-by-case basis, and only with your approval, we will sometimes work past the time and bill for the time exceeded at our current support rate.

Can I really cancel anytime?

100%. Our contracts are month by month. Our job is to make sure you’re getting a service that’s worth the investment you’re making. We value our relationship with you and your business, so we would hate to see you go but we don’t lock people into anything.

Should you decide you want to cancel, give us 30 days notice so we can properly ensure you’re good to go. Cancellations can be lodged via email to: support@coloursdesign.com.au. We will stop the next payment, effective immediately.

What happens if my website goes down, is hacked, breaks, etc?

We cannot promise your website will not be hacked but we do guarantee to do everything in our power to prevent that. We’ll also cleanup to get your website back up and running with our backups. The reason for our client plans is preventative care – we wish to prevent anything from happening. However, if something does happen and your website needs first-aid, we will be right by its side 24/7.

Great! How do I sign up?

Easy! If we built your website recently, you’re in luck. We do a quick appraisal then set you up in our robust systems.

If we didn’t build your site recently, we will do a thorough audit to evaluate your current site in order to familiarize ourselves with how it was designed and any possible issues that might occur. Alongside this appraisal, we will conduct a sequence of site updates and monitoring tasks and create a comprehensive backup. We will also compile a list of issues to repair and recommendations for development needed in order to proceed with the website on a monthly plan.

If your site has some serious problems or faults, then we would need to get these sorted first. We will fix these items promptly and with top priority.

Depending on the type of website, the Website Evaluation is set at a fixed fee. We will always transparently quote to repair any issues and await your sign-off before proceeding.

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